First things first: Comedy Central is indeed a fun place to work, according to Claire Joyce.
Despite the fun (and, ultimately, irrelevant) images of various Comedy Central stars peppered throughout the PowerPoint, this presentation had nothing to do with comedy. It did, however, have highly useful information for anyone involved in trying to measure & impact fan engagement (which should be pretty much everyone).
A lot of the best insights from this presentation aren't below, simply because they got into the nitty-gritty of audience analytics, which tends not to make for great Tweeting. I loved it, though - geeking out on data is something I enjoy, and intend to obtain a lot more training in. Check out this amazing Chart of Charts for some data-geekery goodness:
I also enjoyed seeing the parallels between newsroom analytics (I used to be a journalist) and broadcast analytics: both are all about monitoring who's consuming what media, when, how, and trying to increase not only consumption but also engagement. Very interesting stuff.
Plus, I won a set of South Park figurines for being the first to correctly identify one of Comedy Central's fellow Viacom properties (MTV). Sweet!