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I wonder if they can accurately graph how much I miss Jon Stewart...
Sadly, the Comedy Central presentation involved no comedy. It involved charts, and data, and how to chart data. It was really interesting though! (And I won a prize!)
First things first: Comedy Central is indeed a fun place to work, according to Claire Joyce.
Despite the fun (and, ultimately, irrelevant) images of various Comedy Central stars peppered throughout the PowerPoint, this presentation had nothing to do with comedy. It did, however, have highly useful information for anyone involved in trying to measure & impact fan engagement (which should be pretty much everyone).
“Getting Smarter On Social: A “how-to” for social media analytics & insights
Claire Joyce, Manager of Social Media Analytics & Insights, Comedy Central
Are you in over your head in data and analytics? We Got YOU! In this talk, Joyce will share her favorite tools and best practices she uses at Comedy Central. Learn how to spend less time on the platforms and get better results. She will show specific tactics and analytics behind Comedy Central’s social platforms. Not only do they make you laugh, but there is BIG data behind every move. If you love graphs, stats and social media, this session is for you.”
A lot of the best insights from this presentation aren't below, simply because they got into the nitty-gritty of audience analytics, which tends not to make for great Tweeting. I loved it, though - geeking out on data is something I enjoy, and intend to obtain a lot more training in. Check out this amazing Chart of Charts for some data-geekery goodness:
I also enjoyed seeing the parallels between newsroom analytics (I used to be a journalist) and broadcast analytics: both are all about monitoring who's consuming what media, when, how, and trying to increase not only consumption but also engagement. Very interesting stuff.
Plus, I won a set of South Park figurines for being the first to correctly identify one of Comedy Central's fellow Viacom properties (MTV). Sweet!
My favorite insights from #SMDay
Highlights from The Content Funnel's #SMDay meetup in NYC
I was all psyched to celebrate #SocialMediaDay (yes, internet holidays always get a hashtag) this year - and was shocked to discover only ONE #SMDay meetup planned for NYC! The Content Funnel is primarily real-estate based, so I wasn't sure if this particular event would be super-relevant to me... but with speakers from Seamless/Grubhub, Boxed, Comedy Central & more, I decided to go for it. I had a phenomenal time, learned a ton, and even got to record a surprise pop-up episode of Social with the CEO of The Content Funnel, Michael Beckerman!
As usual, I Tweeted... as usual, I'll be sharing my Storify threads in blog posts all week. Check out my episode of Social here, and see below for a collection of my favorite random tweets. Threads of the full presentations will be released one per day throughout the week.
7/3: Be Like Zack Morris: Using the power of storytelling to sell via social media
7/5: Planning for change. Why the “annual” plan needs to be interrupted
7/6: Integrating online customer feedback with offline customer experiences
Posting 7/7: Getting Smarter On Social: A “how-to” for social media analytics & insights
*Kate McKnight's presentation was great, but a) it was more of a journey through a process her company went through than something specifically relevant to my business, and b) I was super-distracted at that time since I was busily posting & promoting the livestream I had just recorded... but don't worry, you'll see way more of her insights on Thursday when I share my tweets from the whole presentation!