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Content Can Be FUN!
A roundup of the most fun-to-create content of 2019 from a variety of top social media and digital marketing professionals.
Instead of a compilation of strategic tips or 2020 social media predictions, I decided to do an end-of-2019 roundup post on FUN.
A lot of people wouldn’t put “content creation” and “fun” in the same sentence. Content can feel like a chore, one more business task that takes you away from the things you really want to be doing.
But sometimes? It IS fun. And I’ve gathered nearly two dozen of my smart social media friends to talk about what they most enjoyed creating in 2019 and why. Hopefully, there’s a piece of inspiration in here for each of us!
Full roundup video below; individual responses (with links to the actual FUN content in question!) after the jump.
Deonnah Carolus
Summit Web Marketing
Most fun piece of 2019 content:
My 'How to get Approved for Instagram Shopping after you have been Denied' Checklist!! I created a mini course series that goes in depth with it too!
https://www.summitwebmarketing.net/wp-content/uploads/2019/12/Copy-of-Add-a-subheading.pdf
What made it so much fun to create?
That I can help virtually EVERYONE this happens to with this method I uncovered!!
Angus Nelson
angusnelson.com
Most fun piece of 2019 content:
Manhood Matrix graphic:
https://drive.google.com/file/d/1HPcYDYsVhMNBpRtMR1sjLiCBiwpo_WM-/view?usp=sharing
What made it so much fun to create?
It challenged me to truly think through my philosophy.
Gael Gilliland
The Legacy Recorder
Most fun piece of 2019 content:
What to do when death happens:
https://www.thelegacyrecorder.com/death-dying/grief/what-to-do-when-death-happens
What made it so much fun to create?
It was a tough and unexpectedly joyous conversation that many people have found value in.
Emily Crume
Social Media Examiner
Most fun piece of 2019 content:
A Doodly animated video entitled "5 Reasons to Sponsor an Event."
https://youtu.be/unq8VlQhV9Y
What made it so much fun to create?
I came up with the idea, scripted the story and then recorded the audio and set the animations, music and timing. It required taking the time to learn an explainer video program - but I was able to produce the content all myself!
I have used it on my Compass toolkit page - a page where we host resources that help guide my clients to event success. It was also posted to LinkedIn and had 10x more views in my feed than regular content I repost and share.
Yvonne Heimann
Ask Yvi
Most fun piece of 2019 content:
The Summit Hero:
https://academy.askyvi.com/courses/summithero
What made it so much fun to create?
Collaborating with Mary Fain Brandt is so fun. She is just as enthusiastic and energetic as I am <3
Jennifer Watson
Agora pulse
Most fun piece of 2019 content:
Our weekly live show, Social Pulse Weekly, where we have an expert guest, talk about the latest social media news and have fun trivia. I linked to our finale show below that had 10+ guests and was a great way to wrap up the biggest trends of 2019 and what predictions will be for 2020.
http://facebook.com/Agorapulse/videos/517136252207741
What made it so much fun to create?
This was so much fun to create because we had brilliant guests sharing their knowledge with everyone. Along with that relationships were formed and strengthened from the great conversations between viewers and our guests. We had people join in from around the world, that made the experience priceless. This experience has made me appreciate the power of live video even more than I already did!
Our finale video had 118 live views and has reached, but the best part was the conversations and relationship building that was happening with our viewers and the show guests. So much love and support for everyone, it was truly amazing to see.
Phil Mershon
Social Media Examiner
Most fun piece of 2019 content:
My LinkedIn article about showing up powerfully:
https://www.linkedin.com/pulse/showing-up-powerfully-10-tips-event-organizers-speakers-phil-mershon/
What made it so much fun to create?
Involving so many friends and then seeing how the community is responding to the idea of showing up powerfully.
Risa Hoag
GMG Public Relations
Most fun piece of 2019 content:
The interview with the 3 businesses for the Nanuet Chamber of Commerce, Coupe Theatre Studio, Gregory Chiropractic and Luxury Kitchen and Bath. The Nanuet Chamber News Show.
https://www.facebook.com/NanuetChamberOfCommerce/videos/445635276166710/
What made it so much fun to create?
Great fun to interview local business people and share their stories with the Rockland community. Also fun to visit their businesses and see them in action.
Kendra Ramirez
Reset Co
Most fun piece of 2019 content:
We did a video series on mindset. My favorite piece in the series is on money mindset.
https://thereset.co/karlee-schultz/
What made it so much fun to create?
It was filmed in a studio that we designed. We did the whole series with no teleprompter or show notes. We are addressing topics around limiting beliefs.
Katie Hornor
SuccessfulOnlineCourses.com
Most fun piece of 2019 content:
Digital Courses: 25 Predictions for 2020
https://bloggingsuccessfully.com/digital-courses-25-predictions-for-2020/
What made it so much fun to create?
Collaborating with other experts to serve our people collectively is a wonderful experience.
Mike Gingerich
Digital Hill and Mike Gingerich Global
Most fun piece of 2019 content:
Group collaboration with Now Marketing Group on the Harsh Truths of Online Marketing
https://blog.nowmarketinggroup.com/harsh-truths-of-online-marketing-marketers-tell-all
What made it so much fun to create?
Jessika had a group chat going and it was great to connect with the group and see all their inputs and thoughts!
Chris Strub
The Giving Day Guy
Most fun piece of 2019 content:
A Facebook Live broadcast that I created on #GiveSTLDay with the St. Louis Community Foundation at Healthworks! Kids Museum:
https://www.facebook.com/stlouisgives/videos/321670001842589/
What made it so much fun to create?
I had no idea what to expect, and neither did the audience. Plus Sean Frederick is a super charismatic and fun kid to work with.
Eddie Garrison
Digital Media Creator Academy
Most fun piece of 2019 content:
I did a Social Media Day Virtual Summit that had over 1,000 viewers. It featured nine fantastic speakers and went for nearly five hours.
What made it so much fun to create?
Doing a Social Media Day event ON Social Media. Hearing everyone speak on what their passion is was the best for me.
We ended up with nearly 10,000 overall views of the Virtual Summit.
Ross Brand
Livestream Universe
Most fun piece of 2019 content:
Facebook Live interview with Eddie Garrison from Podcast Movement:
https://www.facebook.com/ross.brand.509/videos/1328004804040836/
What made it so much fun to create?
iPhone fell in the middle of the interview. It give us a lot to laugh about during and after the broadcast.
Dan Willis
Millennial Motivator
Most fun piece of 2019 content:
I really had a blast creating the first couple episodes of the Successful Failures podcast:
https://podcasts.google.com/?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy9hYzU5Njk0L3BvZGNhc3QvcnNz&episode=OGMyMzc2NzctMDk4My0wODU1LWEyODgtOWI3OTQ1ZmM0NmYy&hl=en-CA&ved=2ahUKEwiXmb2u5q_mAhXRKM0KHYcqAlYQjrkEegQIOBAE&ep=6&at=1576143043022
What made it so much fun to create?
Getting to know the deeper stories behind entrepreneurs is a passion near and dear to my heart! Forgetting the glimmer and celebrity and getting back to real people facing real challenges.
If it helped even one listener to face entrepreneurship with an awareness of the hardships you must overcome in order to succeed it performed beyond expectations!
Jeff Sieh
Manly Pinterest Tips
Most fun piece of 2019 content:
Guy Kawasaki's Remarkable People Podcast:
https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827
What made it so much fun to create?
I get to listen in on really cool people like Jane Goodall, Steven Wolfram and Martha Stewart.
Denise Alison
Denise Alison Social Media Strategist
Most fun piece of 2019 content:
My #10tips10days series on LinkedIn.
https://denisealison.com/blog/10-tips-10-days-part-1
What made it so much fun to create?
I loved the energy it gave me to challenge myself to create short and 10 valuable pieces of content, 10 days in a row!
The series got over 30k views.
Phil Gerbyshak
Vector Solutions
Most fun piece of 2019 content:
Happy Birthday to Me: Here are 46 things I learned from 46 trips around the sun:
https://www.linkedin.com/pulse/happy-birthday-me-here-46-things-i-learned-from-trips-phil-gerbyshak/
What made it so much fun to create?
I created it in one sitting in an airplane, and everything I created brought a smile to my face as I thought about when I learned the lesson, how it's impacted me, and even how I continue to use the insight.
Marisa Cali
All The Social
Most fun piece of 2019 content:
The espnW women + sports summit recap. There was tons of social content on Twitter and IG but this summarizes it:
https://www.linkedin.com/pulse/espnwsummit-reminder-your-why-marisa-cali-1c/
What made it so much fun to create?
The ability to connect with so many of the ideas being said at the summit.
It opened the door for additional opportunities within the sports/womeninsports world; built relationships with key players and furthered the impact I can have in the industry.
Caitlin Jenkins & Amy Tischler
Simply Social Media
Most fun piece of 2019 content:
Our most fun piece of content we created in 2019 was not one piece, but rather a place.
Our work is creating community and nothing bonds a group like throwing sharp objects at a target! We mean hatchet throwing, of course, and it inspired many variations of triumphant images, videos, and boomerangs created by our influencers.
https://www.instagram.com/explore/tags/seasonalsunrise/
What made it so much fun to create?
We discovered the secret ingredient for creating fun content is endorphins! Have fun if you want to create fun content!
George Damanis
Up Tempo Social
Most fun piece of 2019 content:
My Perfect Burger blog:
https://www.georgedamanis.com/georgeeatseverywhere/articles/my-perfect-burger
What made it so much fun to create?
Making the burger, eating the burger, and seeing everyone's reaction to it. The biggest compliment I received was a friend telling me the blog made them want to eat a burger for dinner. One friend even went shopping to cook it the night it was published to my website.
Laura Pearman
Laura Pearman Photography
Most fun piece of 2019 content:
My episode on fish and pricing:
https://youtu.be/u9UqGYZ1eJU
What made it so much fun to create?
It marked me Really getting into a fun groove with my channel.
It’s been one of my best this year. All the equivalent ones on this topic are DULL so I’m hoping it will do well over time too.
Madalyn Sklar
#TwitterSmarter
Most fun piece of 2019 content:
Custom GIFs!
https://twitter.com/MadalynSklar/status/1205185759168348161
What made it so much fun to create?
Custom GIFs allow you to show a lot of personality. They're great on Twitter and Facebook.
It generated high engagement with lots of conversations. It's a great way to let your community see the real you.
Amanda Webb
Spiderworking
Most fun piece of 2019 content:
I created a video trailer for an article I had written for Social Media Examiner. It included having a bath in gravy and pretending to do a striptease in my front garden.
https://www.instagram.com/p/B19D_6KCGcS/?igshid=15bvqanpbn59z
What made it so much fun to create?
It was full on creative. I had fun with the ideas, not so much the gravy bath.
My goal was to drive traffic to the article which I did. I also good good engagement across social media platforms. However, previous trailer videos got more link clicks. I think that's because they teased the content more. This video was a complete content piece that didn't require a link click to complete it.
Since you’ve made it this far, I might as well let you know that you can meet almost ALL of these incredible human beings LIVE and IN-PERSON in San Diego this coming March at Social Media Marketing World 2020!
(Yes, that’s an affiliate link - if you buy through it, I’ll buy you a drink in San Diego - swearsies!)
Curious if #SMMW20 is for you? Let’s hop on a phone call or Zoom hangout (yes, really!) and I’ll tell you why it’s BEYOND worth it.
Social: FB ad targeting, live from Greece!
...OK, I'm not in Greece - but Georgios Chasiotis of Slide In is, and he drops some universal lessons on Facebook ad targeting & customer retention!
As I get in touch with more groups of entrepreneurs & social media folk online, I'm learning from people way outside the confines of Nyack - including this week's guest Georgios Chasiotis, who joined us live from Greece!
Georgios's company, Slide In, uses digital marketing to grow companies in a way that's sustainable - by building and nurturing relationships, not focusing on one-and-done sales transactions. Georgios offers some useful tips for how to put Facebook to work for this objective: building sustainable relationships with the right people who your company can offer value to. (Amen!)
A few of Georgios's key points:
Audience Targeting: Ensure you're reaching the right people who are actually interested in your product. Look at customers as three-dimensional people, with an array of likes and dislikes, and sub-target accordingly. Create custom audiences from your best customers, and target "lookalikes" who are likely to also be interested in your product. Finally, don't be afraid to exclude those clients who aren't what you're looking for (and vice-versa).
Ad Creative: Speak to your clients with the words they use, and make it clear that you understand their concerns. Try showing different ads to different groups. And when something's working, put all your money there - not to something that's failing to deliver. Don't waste time talking to those who aren't going to gain value from your message.
Full Customer Experience: Getting the sale isn't the end of it. Thank your customers, and ensure everything's going well with their experience. If you drop the relationship once the money changes hands, you're not going to get another sale - and you're not truly offering value, just a product.
To put these tenets into practice for your business NOW, in time for the busy holiday season, join me next Friday in Haverstraw for my Facebook Audience Targeting Bootcamp:
In this active workshop, you'll gain deep levels of insight on your existing audience (and what else they're engaging with!), assemble your own custom & lookalike audiences, and create some highly targeted ads that WILL drive business.
Social: Jason Bay on nurturing LinkedIn relationships
Jason Bay of Jason Bay Consulting discusses using LinkedIn to nurture business relationships.
I'm part of too damn many Facebook groups, most of them local. But when I heard about the by-application-only Badass Marketers & Founders (BAMF) group, I knew I had to go for it. Part of the group's value is in the connections: everyone involved is legit. That's how Jason Bay found me (especially after I was spotlighted as one of the group's most active members), and connected with me on LinkedIn. And, lo and behold, here he is on my livestream, telling us all about how to strategically connect with the right people, then develop and nurture relationships on LinkedIn!
Just a few of Jason's great tips:
- Fill out your profile - especially the picture and the summary.
- Don't worry about being on every platform. Be on the platform where the people you want to connect with are. (Jason's work is B-to-B, so LinkedIn works for him.)
- Groups can be a great source to mine for relevant connections.
- Include a personalized message when you try to connect with someone; give them context, don't leave it blank.
- Add value! Make sure people are getting something out of being connected to you.
Social: Lindsay Owen on branding boutiques
Lindsay Owen (of @marialuisanyack, @theeditorshops & @luluinlohud) discusses content strategy and what makes a good Instagram post.
Lindsay Owen just has a knack for Instagram. She currently directs social strategy for both of the small Hudson Rivertown shops she works at - Maria Luisa in Nyack (@marialuisanyack), and The Editor in Piermont (@theeditorshops) - as well as maintaining her own Instagram account, Lulu in Lohud. One might think that two small, local boutiques in neighboring towns might have pretty similar social media presences, but Lindsay talks about how she's been clear to differentiate the two with her content strategy. We also discussed what makes a good Instagram post, including visual composition (don't be too perfect!) and strategic hashtagging.
#INBOUND17: Dharmesh Shah
HubSpot co-founder Dharmesh Shah brings us back to the customer-focused principles of inbound marketing, then announces how HubSpot's products are moving forward with that knowledge.
HubSpot co-founder Dharmesh Shah used his half of the founders keynote to delve into his take on some of the same topics as Brian Halligan, especially that of culture, as it was a running theme throughout this year's conference. He also got us back to the customer-centric mindset we need to embrace when creating inbound marketing, the urgency of creating value in all things (never creating just to put something out there), and demonstrated some of HubSpot's plans to deliver on these values, including a stepped-up CRM for sales professionals and HubSpot's recent acquisition of an AI company (per Dharmesh himself, he likes chat bots and he cannot lie).
(And yes, I recycled the picture from Brian's keynote; I didn't get any good shots in the back half!)
#INBOUND17: Brian Halligan
HubSpot co-founder Brian Halligan talks about the key differences between startup and scale-up mode and the importance of culture in his keynote at #INBOUND17.
Of course I was excited to see HubSpot founders Brian Halligan and Dharmesh Shah speak at #INBOUND17. Last year's talk was inspiring and informative. This year, they decided to split their keynote, each focusing on their strengths (but with enough thematic overlaps and joint references that they still felt like related talks). I was also glad to see the return of the Brian & Dharmesh puppets on-screen. :)
As I said in a previous blog post: I hadn't originally planned to grow my company, but now that is absolutely part of my plan. I don't ever plan to become big like HubSpot, but I was still thrilled to hear lessons on startup mentality vs. scale-up mentality, and the important things to absorb or remove from each. His journey from starting HubSpot, through its exponential growth, and general commentaries on companies and marketing in general was engaging and on-point.
My favorite quote wasn't able to fit fully into a tweet, but I've found it:
"Netflix didn't disrupt Blockbuster; their late fees did that. Apple didn't disrupt the music industry; buying the whole album did. Then Uber, they didn't disrupt the taxi industry; waiting outside in the rain did."
#INBOUND17: Piera Gelardi
Refinery29 founder Piera Gelardi talks about creating the conditions for creativity at #INBOUND17.
I love Refinery29. So I was super excited when their founder, Piera Gelardi - who is my age! - opened up the first full day of INBOUND17. The fierce red suit & matching lipstick only added to my feelings of connection with this brunette badass.
I never planned to grow my company. Silly, right? But I didn't. And now I do. So any lessons on leadership and growth at this conference were lapped up eagerly. Piera's office sounds unbelievably fun: she encourages them to think more creatively, gives them the pressure-free space to do so, and even fuels brainstorming sessions with candy and rose. But she's also running a company, so maintaining the feeling of that creative space has had to become a deliberate priority in the hustle and bustle of everyday business. Hearing her ideas - and the recurring theme of the conference talks, which all dealt with identity and connection - was refreshing and inspiring.
Social: who are you?
Jessie-Lee Nichols of Impact and I discussed our favorite speakers from #INBOUND17 (a list which includes Michelle Obama, Rand Fishkin, Piera Gelardi, & Brene Brown) and how their recurring messages of culture and identity spoke to each of us.
Those of you who follow me on social media know I spent this past week at #INBOUND17, soaking up insights from HubSpot's assembled team of experts from both within & outside of the marketing realm.
You likely also know that I tend to live-tweet the hell out of these things - which is how I met Jessie-Lee Nichols of Impact, whose thumb is apparently even more limber than my own. We discussed our favorite speakers (a list which includes Michelle Obama, Rand Fishkin, Piera Gelardi, & Brene Brown) and how their recurring messages of culture and identity spoke to each of us.
I'll be putting my own tweets from the conference into Storify threads, which will, in turn, be presented in a series of blog posts next week - keep your eye out for them!
I'd also be remiss if I didn't remind you all to register for Strike Up The BRAND - my eCourse on finding your personal brand, then rocking it out - ASAP! Course begins October 2. #tootyourhorn
MidweekMinute: now expanding to 2:80 (just kidding)
Twitter doubles character limit from 140 to 280; Target teams up with Pinterest for visual search; Instagram enhances its privacy settings to limit who can comment on your posts; Microsoft Office 365 incorporates LinkedIn profiles into its products.
After a bit of a break, I'm back to a weekly #MidweekMinute! Did you miss me? This week's is coming at you LIVE from the #INBOUND17 conference in Boston! (To catch up with my conference learnings, check out my Twitter feed or stay tuned next week for blog posts of my Storify threads).
This week's top stories that fit into a minute:
Twitter doubles character limit from 140 to 280:
Giving you more characters to express yourself (Twitter blog)
Twitter just doubled the character limit for tweets to 280 (The Verge)
7 Questions About Twitter's Doubled Character Limit (The Atlantic)
Pinterest/Target visual search teamup:
Pinterest's Lens tech powers Target's visual search tool (Engadget)
Target Embedding Pinterest Camera Search Tool in Its App (The Wall Street Journal)
Instagram commenting settings:
Instagram Lets You Limit Comments Just To People You Follow (BuzzFeed News)
Instagram: Here’s How to Stop Users From Commenting On a Post (Adweek)
LinkedIn/Microsoft Office 365 profile integration:
LinkedIn profiles are coming soon to your Microsoft work apps (TheNextWeb)
Microsoft finally starts doing something with LinkedIn by integrating it into Office 365 (TechCrunch)
Social: smartify your hustle
The magnetic Ramon Ray of Smart Hustle Magazine and I talked about how an entrepreneur can build their small business. My 3 biggest takeaways: 1. Know what game you're playing; 2. Hustle, grind, passion, persistence; 3. Always be open to learning.
When Ramon Ray steps into a room, you know it.
The multi-entrepreneur and founder of Smart Hustle Magazine has a palpable energy, one which has propelled him to start - and grow - several businesses, write books, and become an in-demand speaker - he's even spoken at the White House!
Ramon and I talked a lot about how an entrepreneur can build their small business, but three key pieces of advice really stood out:
1. Know what game you're playing;
2. Hustle, grind, passion, persistence;
3. Always be open to learning.
Check out the rest below. And if you go to his Smart Hustle Small Business Conference, let me know so we can meet up!
Social: a live video about live video!
I actually met Robert C. Stern (aka The Social Leader) on a livestream - his, where we (along with mutual friend Karen Yankovich) were promoting MRCC Social Media Day, at which we were all going to be presenting. His presentation at the actual event was about 22 ideas for how to use video, a presentation spun off from a popular blog post of his. So who better to come on and talk live video ideas?
I actually met Robert C. Stern (aka The Social Leader) on a livestream - his, where we (along with mutual friend Karen Yankovich) were promoting MRCC Social Media Day, at which we were all going to be presenting. His presentation at the actual event was about 22 ideas for how to use video, a presentation spun off from a popular blog post of his. So who better to come on and talk live video ideas?
Top tips from our chat today:
- Don't be afraid! The camera is not your enemy.
- Be yourself! Connect with people the same way you would in real life.
- What to talk about? Anything! Business. Your life. Your community. Your charity work. Whatever you know how to talk about.
Social: Farewell to #InternJaylene!
#InternJaylene shared a bit about what she's learned this summer, and gave us her thoughts on inbound marketing (spoiler alert: inbound marketing is awesome).
I'm so sad to have to bid farewell to my intern, Jaylene! In our time together this summer, Jay earned her Inbound Marketing certification from HubSpot, researched and set up CRM systems, social media scheduling tools, and other business programs, learned about the latest social media trends, helped with some content creation & distribution, and got hands-on experience dealing with the real-life digital marketing needs of small business owners. I got significant help organizing my business, learned how letting go and finally delegating some things can make me MUCH better at my job, and got my feet wet as a manager (I'd never managed anyone before Jay). I'm sad that our time together is at an end, but I'll be happy to recommend Jay for her first post-collegiate job when she graduates in December, and I'm looking forward to getting some things accomplished with my next intern this fall!
Once we got past the technical difficulties, Jay shared a bit about what she's learned this summer, and gave us her thoughts on inbound marketing (spoiler alert: inbound marketing is awesome).
Social: Why your company should be using Facebook Canvas!
Facebook Canvas is a very cool ad format. Different content blocks - containing any combination of photos, video, text, links, and other content formats - combine to form a unique, immersive brand experience. But what are the best ways to use it? And how can you use it to increase conversion?
Mallorie Rosenbluth, head of social media for Grubhub & Seamless, will discuss her successful use of Canvas, including the ability to retarget ads based on which parts of a Canvas ad a user interacted with (ooh, creepy! And useful!).
Today on Social I got to speak with the lovely Mallory Rosenbluth from GrubHub & Seamless! We discussed how to use Facebook Canvas to promote your business, and why you should be using it. Mallory talked about how you need to go by the cliche "content is king," because it is! In todays social media chaos, sometimes its hard to stand out from the crowd and be "thumb stoppingly creative." By using Facebook Canvas, Mallory explains how they use this amazing tool to really connect and engage with their customers. Grub hub found that the tilt to pan option gave them the most customer engagement rates, and the carousel option is where they generated the highest click-through-rates. Being able to use these creative tools for customer engagement is amazing, but its even better to use these by adding in a call to action option directly after the Canvas advertisement is finished.
Mallorie talked about how easy it is for anyone to create one of these advertisements, stating "It's drag and drop, its just so easy!" She also pointed out that, "businesses large and small can succeed with canvas... it looks like it costs a million bucks, but it didn't!"
If you're interested in learning more about Facebook Canvas, which you TOTALLY should be, tune in below!
Surprise POP-UP Social episode at #SMDay
I didn't expect to do my livestream today. I had, in fact, announced that I was not doing it, since I'd be spending the day (Social Media Day, as it happens) at The Content Funnel's #SMDay Meetup in NYC. I figured all the live-tweeting I'd be doing would be plenty, and that perhaps I'd do a few short livestreams of the presentations.
And then I met Michael.
I didn't expect to do my livestream today. I had, in fact, announced that I was not doing it, since I'd be spending the day (Social Media Day, as it happens) at The Content Funnel's #SMDay Meetup in NYC. I figured all the live-tweeting I'd be doing would be plenty, and that perhaps I'd do a few short livestreams of the presentations.
And then I met Michael.
Michael is the founder and CEO of The Content Funnel, parent company The News Funnel, and a few other companies - and previously headed up leading real estate PR firm Beckerman PR. He gladly agreed to our livestreamed conversation, where we discussed content, blogging, influence, expertise - and of course the importance of personality, authenticity, and giving.
I also got him to give out some tips for my real estate peeps (you know who you are!), and even gave one of them a shoutout. Check it out below!
#MRCCSocial: 22 Livestreaming ideas with Robert C. Stern
Storify threads of my live tweets from last week's #MRCCSocial conference.
What to livestream about? Robert C. Stern’s got your back with 22 great ideas to get you started.
I first met "Social Leader" Robert C. Stern when he graciously extended an invitation to fellow #MRCCSocial presenters to participate in a Facebook Live broadcast on his page promoting the event. I was a guest along with the incredible Karen Yankovich, who I'd met at the previous year's Social Media Day. Technical glitches aside, it was a great time, and I look forward to sharing a livestream with Robert again sometime soon (Karen too!) (future Social guests, for sure!)
Like myself, livestreaming is Robert's "thing." So many people and businesses know it's an increasing part of the social media landscape, yet few know how they can take advantage of it. "What do I livestream about?" Well, Robert knows what you can livestream about. And he's a generous guy, so he shares.
As any good content marketer knows, when you have a good piece of content, it's best to get as much mileage out of it as you possibly can. Robert created a blog out of 22 Ideas for Video Content months ago. He then created a more engaging post a few months later by adding video to the original content and reposting. This caught the eye of MRCC's conference planners, and Robert was able to adapt that same premise into this presentation at Social Media Day. Brilliant!
(And now, I suppose, it's still rolling, as certain conference attendees are getting their own mileage out of it by sharing their tweets from his presentation and blogging about them!)
#MRCCSocial: Content Marketing with Ramon Ray
Storify threads of my live tweets from last week's #MRCCSocial conference.
The great Ramon Ray blew all our minds as we hung on his every word and learned how to use smart content marketing to maximize business.
Ramon Ray is a powerhouse.
The founder of SmartHustle.com wears many hats: entrepreneur, global speaker, best-selling author, White House presenter (and Obama-interviewer), Congressional witness, FBI Citizens Academy graduate, former United Nations employee - and new Christine Gritmon fan! ;)
Now, I'll tell you this: it was HARD live-tweeting Ramon's presentation. This guy moves a mile a minute. But he knew how to keep us along for the ride. And he'll teach you how to keep your audience along for the ride, too, with his key tips for content marketing.
I cannot WAIT to have Ramon as a guest on Social at some point in the future. No idea what I'll have him on to discuss - the options are pretty endless with him! - but I'm sure we'll think of something. Stay tuned!
#MRCCSocial: Pattie Simone keynote
Storify threads of my live tweets from last week's #MRCCSocial conference.
First up: conference organizer & opening keynote speaker Pattie Simone of WomanCentric discusses WHY and HOW we need to use social media.
As you've probably figured out by now if you follow me, well, ANYWHERE, I had a pretty amazing time at last week's Mahwah Regional Chamber of Commerce Social Media Day. And, as I tend to do, I live-Tweeted the crap out of every session I attended. I even won a prize for top usage of the #MRCCSocial conference hashtag!
Now, live-Tweets can get messy. I couldn't even navigate any of my observations when I wanted to discuss them on Social last Friday. So, as I also do, I put them into Storify threads, which I'll be rolling out throughout the week.
First up: conference organizer & opening keynote speaker Pattie Simone of WomanCentric discusses WHY and HOW we need to use social media.
