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midweekminute Christine Gritmon Inc. midweekminute Christine Gritmon Inc.

#MidweekMinute 10/9/19: Insta just keeps snappin'

Facebook Portal for Workplace; Instagram Threads, AR try-on, no more follower-stalking, and possible Group Stories; YouTube surpasses Netflix among U.S. teens.

Anyone out there being a “wirch” for Halloween?… No? OK, moving on.

Facebook’s Portal device will now integrate with its Workplace platform (think Slack meets a private Facebook for just co-workers), which should be especially useful for videoconferencing.

Instagram has launched the Threads messaging app, replicating one of Snapchat’s earliest functions. The camera app is built around direct, private photo and video messaging. Instagram’s also testing an AR feature that will allow you to virtually “try on” products like eyewear and cosmetics.

Instagram will also no longer allow you to see a feed of notifications regarding the actions of people you follow - so if you want to know what they’re up to, better slide into those DMs (or Threads!).

One big advantage for Facebook of owning Instagram: if a new feature isn’t a hit on one platform, it could still work on another. Facebook’s Group Stories, discontinued a few weeks ago, is now being tested as an Instagram feature. (It is worth noting that this, too, is a feature that originated many years ago on Snapchat.)

In a recent survey of U.S. teens, YouTube beat out Netflix for the first time ever as the most preferred streaming entertainment platform.

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#MidweekMinute 10/2/19: Trashing the trash talk

Facebook tests hiding Likes, swipe up to Messenger in Story ads, and works on AR glasses and a VR gaming space; Instagram product launch notifications, Branded Content in IGTV, and @creators; Twitter DM filters; YouTube comment filters, Google Fire; LinkedIn targets audiences.

Wow… that whisteblower sure does have a lot of Twitter accounts…

No, your Facebook isn’t broken; the previously-announced “Hiding Likes” test has begun on some accounts (all articles claim the test is Australia-only for now, but I have a few friends in the U.S. whose likes have already begun disappearing from public view).

Facebook will also soon allow some creators to add Messenger functionality to the “swipe up” feature in Story ads.

In the farther-off future, Facebook is developing augmented reality glasses that will work in combination with an AR map of real-world environments, as well as a virtual reality gaming space called Horizon.

Instagram is testing the ability to receive (or send!) product launch notifications . They’re also extending use of the Branded Content tag to IGTV videos (but you have to be approved first), and have launched the @creators account to encourage the IG creator community to, well, create.

Someone getting nasty in your DMs (in a way you don’t like)? Twitter’s rolling out new filters for that.

YouTube is now available on Google’s Fire TV streaming device, and has also introduced features for creators to more easily search, moderate, and filter comments.

LinkedIn continues developing its advertising tools, with new enhancements to audience targeting.

Join me on LinkedIn Live and Facebook Live at 4 pm ET for more on all stories.

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midweekminute Christine Gritmon Inc. midweekminute Christine Gritmon Inc.

#MidweekMinute 9/25/19: The Future Is NOW

Facebook suspends apps, kills Group Stories, and wants you to control your phone with your brain (whaa?); Hide Tweets; Instagram restricts body-shaming; YouTube giveth verification, YouTube taketh away, YouTube giveth back; AI video ad placement. 

Sorry in advance for all my political Tweets. Let’s not go into that here… on to other social media news!

Facebook has suspended API access for tens of thousands of third-party apps in the continued wake of the Cambridge Analytica data-mining scandal, which prompted Facebook to investigate hundreds of app developers on the platform.

Facebook is discontinuing the seldom-used Group Stories feature tomorrow.

Facebook is acquiring CTRL-labs, a neural learning firm dedicated to translating human brain impulses into digital signals, as part of their Facebook Reality Labs team. The company’s key product is a wristband that will enable you to control electronic devices without touch. (Yes, we officially live in the future.)

Instagram has announced viewing restrictions on weight loss & cosmetic procedure content for users under age 18, and advertising restrictions for how such products are promoted in general.

Twitter’s Hide Replies feature, previously testing in Canada, is now active in the U.S. and Japan. This feature is designed to hopefully help discussions on the platform from getting too ugly (as they are wont to do).

YouTube announced - and then rescinded - major changes to its creator verification system, which would have rescinded verification badges from many creators based on updated criteria. YouTube will re-launch its verification program in late October for accounts not already verified.

YouTube and Google have announced Video Reach ad campaigns, which will enable advertisers to upload numerous types of video ads under a single campaign and allow Google’s AI to optimally distribute them in accordance with viewer insights.

Join me on LinkedIn Live at 4 pm ET for discussion of all stories!

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midweekminute Christine Gritmon Inc. midweekminute Christine Gritmon Inc.

#MidweekMinute 9/18/19: Creators gonna create

Major Facebook Creator Studio announcements (including Instagram scheduling!); Facebook Chat posts; Portal TV; YouTube profile cards out trolls; LinkedIn skill verification.

You all know you want #slofies of my dog, don’t even front…

LOTS of news about Facebook Creator Studio announced at the International Broadcasting Convention:

  • New tools and metrics for Live, Watch Parties, Creator Studio

  • Facebook Live “Rehearsal” mode

  • Live video trimming

  • Live video duration extended from four hours to eight

  • Multistream broadcasting (simulcast to different platforms)

  • Pre-scheduling to Instagram and IGTV via Creator Studio

  • Expanded language options for auto-captioning

  • New video metrics for Distribution, Watch Party viewership, and Loyalty

  • Enhanced Watch Party branding, metrics, and sharing

Facebook is testing a new Chat post type to launch private group chats, much like the recently-introduced Chat sticker in Instagram Stories.

Facebook’s new Portal TV set-top box device functions as a broadcast system - like Firestick or Roku - as well as a webcam.

YouTube trolls beware: they’re testing a Profile Card feature that will publicly display your comment history.

LinkedIn has introduced Skill Assessment tests in order to support users’ claimed talents with validation badges for those scoring in the top 70th percentile or above.

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#MidweekMinute 9/11/19: "Likes" ain't nothing but a number...

Facebook Dating, location security options, possible like-count-hiding test; YouTube hides follower counts; Facebook and Instagram in-ad checkout; “Private” Instagram posts not so private; no more text-to-tweet (for now); Twitter Agency Playbook.

Politics and vulgarity aside, one important user lesson on social media is to know who you’re dealing with.
(#TeamChrissy)

Moving on to more universally applicable social media news…

Let’s be real; you’re going to Facebook-stalk your online date anyway (I MySpace-stalked mine, back in 2006!). Why not just find them on Facebook Dating to begin with?

Facebook is tightening up location security on mobile, allowing for greater nuance and defaulting to whatever the user’s most restrictive settings are (device settings and app settings are often at different levels) unless otherwise specified.

Facebook’s also considering a test to hide like counts on posts, following a similar test by Instagram still in progress. YouTube has also recently removed follower counts from accounts with over 1,000 followers.

Facebook and Instagram are stepping up their ecommerce game, working on in-ad checkout functionality on Facebook and the ability to turn an organic shopping post on Instagram into an ad.

Watch those “private” Instagram posts - they’re apparently easy to access and share via web browser. (Whoopsies!)

If you’ve been posting your Tweets via text, you’re out of luck for a bit - Twitter is temporarily suspending that function after CEO Jack Dorsey was hacked via a SIM card swap.

Twitter doesn’t want to be a mystery to you; they want you to succeed (and thus keep using them). Hence their latest Agency Playbook, full of basic - yet key - tips on what’s proven to provide the most engagement on the platform. Helpful, right?

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#MidweekMinute 7/17/19: Makin' money

New Twitter layout & Hide Tweets test; Facebook NPE apps ahead; YouTube gets you that money; Google tries to tie it all together.

I never thought we’d be in a position where the House would have to vote on a resolution over the content of a Twitter thread, but here we are…

Anyway, let’s move on to happier news, shall we?

Twitter’s new desktop layout has officially rolled out to all, and reflect a move towards easier navigation of popular features.

Facebook has tapped the former head of Vine to lead its New Product Experimentation team, which will be tasked with developing more independent apps that create "entirely new experiences for building community" .

YouTube has announced expanded creator monetization options, including Super Stickers for Super Chat, channel memberships, expanded “Merch Shelf” partners, educational learning playlists, and the ability to gather charitable donations.

linkedin live replay:

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midweekminute Christine Gritmon Inc. midweekminute Christine Gritmon Inc.

#MidweekMinute 7/10/19: Monetization and anti-bully-ization

Facebook pays creators (and skims a little off the top); Instagram anti-bullying action; IG engagement down.

I hope Tom from MySpace has a blast at the White House Social Media Summit… 🙄

Facebook has made several video-monetization-related announcements this week: new video ad placement options, better tools for creators to manage monetization, tweaks to the beta subscription program (including Facebook now taking a cut of that revenue from creators), and enhanced tools for matching up brands and collaborators.

Instagram ups its anti-bullying functions by warning you if a comment could be considered inflammatory (like a digital conscience!) and allowing you to restrict certain users from seeing your content.

Business users report a significant decline in Instagram engagement rates (perhaps a lot of that engagement was coming from bullies?…).

Join me on LinkedIn Live every Wednesday at 4 pm ET for a fuller explanation of each of these stories and what they mean for you.

LinkedIn Live Replay:

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midweekminute Christine Gritmon Inc. midweekminute Christine Gritmon Inc.

#MidweekMinute 7/3/19: Ms. Gritmon if ya nasty

Facebook Ads stop discriminating; Instagram “Chat” sticker, Explore ads, and layout tweaks (bye-bye, scroll); Twitter t tests layout changes, visual themes, and auto-mute; LinkedIn shifts towards relevant content, adds Company Page features, and adds ad retargeting; find me on Girlboss.

I simply cannot imagine what public figure’s Tweets might inspire such a content warning

Taking its recent advertising anti-discrimination regulations a step further, Facebook will now make advertisements for housing, jobs, and credit searchable by all users, regardless of income, geography, or other targeting features that might be deemed discriminatory.

New Story sticker alert: Instagram has officially added the rumored “Chat” sticker, which adds those who click it into a DM group.

Instagram is also adding ads to the Explore tab, and has rolled out a new profile layout (in case you’re wondering where scroll view went).

Twitter’s got a new layout in beta - and it’s making your Lists easier to access on mobile, just a quick swipe away from your home screen.

Twitter may soon allow you to customize the appearance of the site to your own liking. You’ll be able to better customize content, too; they’re testing an auto-mute feature that will preemptively prevent certain content from appearing on your feed based on accounts you’ve blocked in the past.

If you thought LinkedIn had been showing you more posts in your niches of interest, congrats, you’re correct; the algorithm has shifted to prioritize “people you know, talking about things you care about.”

LinkedIn is also beefing up Company Pages, including your choice of Calls to Action, mobile editing, and the ability to engage with hashtagged conversations as your page entity, and they continue to roll out upgraded advertising functions; the latest news is that audience retargeting is coming soon.

Girlboss is the new online professional network for women supporting women (started, of course, by Nasty Gal founder Sophie Amaruso).

 

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#MidweekMinute 6/26/19: Testing, testing...

YouTube hides comments & lets you try on makeup; Instagram DMing suggestions; Twitter removes a feature AND a bug; LinkedIn interview prep & ad objectives; Google carousel ads.

Also, Beyoncé.

How would you do as Beyoncé’s assistant? (I got fired pretty much immediately.)

YouTube joins the “let’s hide things that are meaningless and/or potentially harmful” bandwagon (following Twitter’s follower count test & Instagram’s like count test) and is testing hiding comments by default. The test seems to be starting with Android users in India.

YouTube has also released a new augmented reality feature, which is rolling out to beauty influencers first, allowing viewers to virtually “try on” makeup when watching product reviews.

Instagram is testing suggesting accounts to follow via DM, using conversation content to provide a grid of other recommended accounts you may wish to follow.

Twitter removes super geo-precise location tags due to lack of use (you’ll still be able to tell people where you are in terms of more general location).

A bug in Twitter sent unfollow notifications to people (which, while bad enough, were also sometimes inaccurate) - oops! It has since been fixed.

LinkedIn not only wants to help you prepare for interviews by providing practice questions - they will even let you video your responses to them, so you can review your performance in a more concrete way.

LInkedIn continues to refine its advertising tools, now putting Objectives front and center (much like Facebook).

Google is testing a carousel format for text-based ads.

Was your wedding proposal SponCon? (Sheesh - back in my day, just getting asked was enough!)

 

Captions by QuiCC

Graphics by Wave.video

 

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FAQ: Consolidating video traffic

Should you upload your video to each platform independently?

Should I upload my video to one platform and then just link to it from the rest - or should I upload my video natively to each platform?

As with most things: this depends on your goals.

If you’re mainly focusing on building an audience on one platform over the others, and you want to consolidate all your views in one spot (for example, you’re trying to build your Facebook audience, thus views on your Facebook post would do you the most good), go ahead and link or embed the video when promoting it elsewhere.

However, that technique won’t get the most reach - and, therefore, won’t get as many overall views. Platforms give strong preference to videos loaded natively to their platform. So, if what you’re going for is as many eyeballs as possible on your content, load it up to each platform separately.

Make sense? Good.

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midweekminute Christine Gritmon Inc. midweekminute Christine Gritmon Inc.

#MidweekMinute 6/19/19: Now with zero cat filters!

Facebook Crypto, comment rankings, "Study," and blood drive notifications; "new"(ish) LinkedIn features; shoppable Pinterest suggestions; pulling the plug on Spark.

BRB, getting even

Apparently Facebook’s Libra isn’t simply a new cryptocurrency - it endeavors to turn the world of global finance on its ear, increasing connectivity and access to capital worldwide, and is essentially launching a PayPal-slash-Apple Wallet competitor, Calibra, as the user-facing practical arm.

Facebook has updated its existing comment-ranking algorithm in a further effort to suss out which comments might be the most valuable. (You can tweak how comments display on your own page or profile in Settings.)

Good news: you can let Facebook spy on your off-app activities for money! (It’s for a “Study.”) In case that wasn’t invasive enough, they’re also LITERALLY asking for your blood, with a new blood donation alert feature.

LinkedIn has officially rolled out a whole host of features that had previously been in beta, including photo tagging (I had it already; did you?), emoji reactions (ditto), video messaging, and functional PDFs and slides in the feed, and has also spruced up their old logo (to a barely-perceptible degree).

Pinterest is stepping up its visual search and e-commerce functionality by providing image-context-based shoppable suggestions to “Complete The Look.”

Amazon Spark - their take on a social network - has officially called it quits after two years.

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FAQ: Livestreaming programs

Should you be using a third-party program for livestreams?

Some frequent livestreamers (myself included) prefer to use external programs - such as BeLive.tv, ecamm, or Switcher Studio - for their live broadcasts. But should you be using one?

That depends, as always, on your needs, your wants, and your comfort level.

Most programs allow you to “schedule” your live (so you’ve got a link to provide in advance for promotional purposes), and allow you to brand your livestreams with logos, colors, special frames, and even virtual backdrops. Programs can make adding guests to your livestream easier. Some programs allow you to livestream with a DSLR camera, switch between multiple feeds, and even utilize a remote producer.

But is there any advantage to using a program, in terms of reach? No. Simply hitting the “Live Video” button will do everything you really need for your live video to work. I myself use a combination of programmed lives (for my weekly Friday show, Social) and native live video (for more on-the-fly content).

Do what works best for you.

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midweekminute Christine Gritmon Inc. midweekminute Christine Gritmon Inc.

#MidweekMinute 6/12/19: I'm PROUD of Instagram!

Instagram makes real (not just rainbow-hued) tweaks towards LGBTQ inclusion, and adds song lyrics to Stories; Facebook’s crypto-launch & new Portal video hardware; straighten up and Tweet right.

FYI: the moon is not a part of Mars, no matter what you may have read on Twitter.

Happy Pride Month! Instagram joins parent company Facebook (albeit five years later) in allowing users to define their own gender, instead of choosing between male, female, or unspecified. The platform has also released an LGBTQ+ User Safety Guide in cooperation with The Trevor Project.

Instagram now not only has music, but also lyrics, as an option in Instagram stories.

Facebook’s cryptocurrency offering (which is likely either called GlobalCoin or keeping its codename, Libra) may be launching as early as June 18 (yes, that’s next week). Stay tuned.

Facebook is releasing new videochat hardware for its Portal device.

Twitter has clarified its rules regarding platform dos and don’ts.

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FAQ: Well-equipped

Ring lights, boom mics, DSLR… what kind of setup do you really need to produce great video?

What kind of equipment should you have in order to create great video?

Well… something that can create videos, for one. But that something can be your phone. My entire FAQ video series was filmed on my iPhone, as are most of my videos.

Good lighting can be provided by a window, a lamp… or, yes, a specialized ring light. Quality sound can come from a dedicated USB microphone (I like the Blue Yeti), a lavalier microphone that plugs into your phone (here’s a cheap one that I like)… or just the regular microphone on your phone, computer, or camera. You don’t need a fancy backdrop. You don’t need expensive equipment. In fact, apps like Wave.video, Ripl, and Camtasia don’t require you to film any video footage at all; you can utilize their libraries to create your own video from pre-made content.

So… what’s the one true must-have for your video setup?

A great idea, clearly executed, preferably entertaining and educational.

That’s truly it.

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#MidweekMinute 6/5/19: Pinning more IKEA...

Bad news for Pixel advertisers; Facebook rolls out Avatars, enhanced Video Ad creator tools,  Instant Article subscription features, a Portal app, and Audience Network game ads; Instagram “branded content” ads, Order sticker, and audience activity insights;  Twitter live “call-in” feature; Twitter & LinkedIn both acquire some tech; IKEA embraces Pinterest.

BRB, applying to become Tweeter-in-Chief

Mozilla’s Firefox browser’s latest update includes a tracking blocker (a move already preceded by Apple’s Safari browser), sending Facebook Pixel devotees into a tizzy.

Facebook has been teasing their Bitmoji-esque Avatars since at least 2017, but they’re finally here (well, in the Australian test market, at least) for use in Messenger and comments.

Facebook has stepped up its Video Ad tools, enabling a whole bunch of creator features (including text and stickers), optimized sizes for different uses, the ability to split a video into multiple shorter ads, and - a blessing amidst all these fun features - the ability to save progress while putting this all together.

Facebook’s been testing integrating subscription options into Instant Articles, and is now officially rolling out the feature to all Instant Article publishers.

Facebook Portal has released a smartphone app to integrate with the device’s functions.

Game developers who advertise on Facebook will now have the ability to run rewarded video and playable ads via Audience Network.

Furthering Instagram’s close relationship with the “influencer” industry, brands can now turn influencer posts into “Branded Content” advertisements.

Instagram may be testing an Order sticker, likely a way to further commerce functionality in Stories, as well as further insights as to new vs. old “likes” on posts and account follower/unfollower info.

Twitter will now let you add guests to live video streams - but, just like this recent addition to sibling Periscope, guests are audio-only for now (think of it like a call-in show). Twitter has also acquired artificial intelligence firm Fabula AI to help combat false accounts, spam, “fake news,” and other pitfalls of the platform.

LinkedIn has acquired digital identity firm Drawbridge in a bid to enhance ad targeting functions.

And, just in case there wasn’t enough IKEA presence on Pinterest, the Swedish furnishings giant is now officially moving a shoppable version of its catalog onto the platform.

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FAQ: Live and Let Live

Is live video always the best way to go?

You know I hate one-size-fits-all answers…

What are the advantages of live vs. prerecorded video content?

Some advantages of live video:

  • Better reach on most social media algorithms

  • Increased ability to engage with viewers

  • Greater sense of immediacy, intimacy, and realness

  • No need to edit; you do it and it’s done!

Some advantages of pre-recorded video:

  • Easier to plan and control

  • Can batch-create for efficiency

  • Often allows for higher production quality

  • Can add more bells and whistles

Advantages of making your own decision:

  • You’ll be doing what your audience responds to, what works best for your content, and what you prefer creating!

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midweekminute Christine Gritmon Inc. midweekminute Christine Gritmon Inc.

#MidweekMinute 5/29/19: Feel the rainbow

IGTV landscape videos; Story post creation button; rainbow Story rings for #Pride; YouTube hiding subscriber counts; Facebook’s “GlobalCoin”; group admin feedback; LinkedIn ad visibility; Sales Navigator updates.

Sorry, CrossFit fans.

Instagram’s IGTV is now accepting landscape videos as well as the original portrait-orientation videos. Instagram is also working on adding Story functionality to the post creation interface, and will turn your story ring rainbow if you use Pride hashtags during Pride Month (June).

YouTube will begin hiding subscriber counts in August for accounts that have over 1,000 followers, echoing recent announcements from Instagram and Twitter that seek to downplay focus on empty metrics.

More progress on Facebook’s CryptoCurrency: “GlobalCoin” is slated to roll out in 1Q20. Facebook has also added the ability for group admins to give feedback to members who break group rules.

LinkedIn Company Pages now feature a tab providing visibility into all ads that page has run in the past six months, which follows Facebook’s fairly recent addition of same. LinkedIn has also revamped its Sales Navigator platform to place updates front and center, and enhance integrations with other Microsoft software.

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FAQ: Video length

Is “more” always more when it comes to video?

There’s a ton of advice out there on best practices for video length on various platforms. Here are some quick stats by platform:

Facebook (pre-recorded): 2 minutes

Facebook Live: at least 10 minutes; 15 minutes is a sweet spot

Instagram: 30 seconds

Twitter: 30-45 seconds

YouTube: 2 minutes

But stats are just that: stats. My advice is ALWAYS to explore what your own audience responds to, what works best to tell your content’s story, and, above all, what you actually want to do.

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midweekminute Christine Gritmon Inc. midweekminute Christine Gritmon Inc.

#MidweekMinute 5/22/19: Zuck's Swiss bank account?

Facebook updates the algorithm (again), Ad Relevancy Score reporting, external tracking , and brings back “View As Public”; their rumored cryptocurrency gets its own Swiss bank account; Instagram Explore gets new tabs and loses the Direct app; Twitter Developer Labs launching; TweetDeck gets GIFs and Polls.

RIP #GrumpyCat (aka Tardar Sauce).

We already knew that Facebook’s algorithm was prioritizing content from close friends and content types you interact with regularly… but they’ve just upped that prioritization yet again, and are even incorporating a direct survey asking you about your preferences (and of course studying how your responses correspond to your actual activity).

Facebook has also instituted a simplified Relevancy Score for ads - moving from an overall number to specific indications of ad quality, engagement, and conversion.

Facebook is introducing stronger features to allow users to protect their privacy for activities outside of Facebook - which would, in turn, impact the ability of advertisers to target them using any information beyond what they have provided to Facebook.

Speaking of privacy, Facebook is also bringing back the “View As Public” feature that enables users to view their profile from the point of view of someone they’re not friends with - a feature that was removed following a privacy breach that had taken advantage of a bug in the previous system. (Oddly enough, they announced this via Twitter!)

Facebook’s cryptocurrency development is heating up with the registration of “Libra Networks” in Switzerland.

Instagram Stories have long been hampered by the lack of searchability… well, now they’re turning up in Instagram’s Explore screen, a huge step towards increasing story visibility by people who don’t already follow you. IGTV and Shop will also be featured in Explore under their own tabs, with the IGTV tab cribbing its new algorithmically-suggested, vertical-scroll layout from competitors Tik Tok and Snapchat (it’s copied the one large video at the top from Tik Tok, and the side-by-side pairings beneath from Snapchat). Additional tabs under Explore will focus on specific interests, customized to reflect user activity.

I was not aware that Instagram still had a standalone “Direct” messaging app… but, anyway, it’s being discontinued now.

After a fraught relationship, Twitter is once again tweaking its API - and is seeking outside developers’ feedback and partnership via a new program called Twitter Developer Labs. They’re also adding new features to TweetDeck, including support for GIFs and Polls.

More info on all stories:

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FAQ: Camera-shy

“Talking head” videos are not your only option!

One big hesitation some people have with using video on social media is that they’re camera-shy. But the classic “talking head” video format is FAR from your only option on social media!

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