Away founder Jen Rubio talks about creating a culture, not just a product, at #INBOUND17.
Read more#INBOUND17: Piera Gelardi
Refinery29 founder Piera Gelardi talks about creating the conditions for creativity at #INBOUND17.
Read more#INBOUND17: Brene Brown
Author Brene Brown talks about belonging & connection at #INBOUND17.
Read moreSocial: who are you?
Jessie-Lee Nichols of Impact and I discussed our favorite speakers from #INBOUND17 (a list which includes Michelle Obama, Rand Fishkin, Piera Gelardi, & Brene Brown) and how their recurring messages of culture and identity spoke to each of us.
Read moreMidweekMinute: now expanding to 2:80 (just kidding)
Social: smartify your hustle
The magnetic Ramon Ray of Smart Hustle Magazine and I talked about how an entrepreneur can build their small business. My 3 biggest takeaways: 1. Know what game you're playing; 2. Hustle, grind, passion, persistence; 3. Always be open to learning.
Read moreSocial: getting creepy with Audience Targeting
Audience targeting ninja Will Tygart of Tygart Media tells us how and why.
Read moreGetting More Bang for your Buck with Facebook Ads
Video of my presentation at the Nonprofit Learning Lab's Philadelphia Institute, "Getting More Bang for your Buck with Facebook Advertising."
Read moreSocial: Go update your LinkedIn!
LinkedIn used to be a static place to park your online resume. In recent years, however, LinkedIn has really upped its game, becoming an active and vibrant place to nuture community, establish thought leadership, and to find and be found. Established LinkedIn expert Karen Yankovich offers best practices for harnessing the power of this professional tool.
Read moreSocial: a live video about live video!
I actually met Robert C. Stern (aka The Social Leader) on a livestream - his, where we (along with mutual friend Karen Yankovich) were promoting MRCC Social Media Day, at which we were all going to be presenting. His presentation at the actual event was about 22 ideas for how to use video, a presentation spun off from a popular blog post of his. So who better to come on and talk live video ideas?
Read moreSocial: special Berkshires edition
Talking small, local business with a small, local business here in the Berkshires - SoCo Creamery!
Read moreSocial: iSocialFanz on getting the most out of conferences & events
Brian "iSocialFanz" Fanzo discusses how to get the most out of conferences and appearances.
Read more#MidweekMinute: New YouTube & LinkedIn developments; new follows on FB & Insta
New YouTube & LinkedIn developments; new follows on FB & Insta
Read moreSocial: Farewell to #InternJaylene!
#InternJaylene shared a bit about what she's learned this summer, and gave us her thoughts on inbound marketing (spoiler alert: inbound marketing is awesome).
#MidweekMinute
A new $99 Twitter ad subscription plan, Facebook's mysterious touch screen speaker device, LinkedIn website demographics, and your very own Snapchat drone.
Read moreSocial: How To Make Great Videos!
My friends The Nerdy Duo Productions - aka Melissa & Erin - know how to make great videos.
They also know why other people keep making crappy videos.
In this weeks episode of Social they share some basic tips on making your social media videos better.
#MidweekMinute: Spark, more Groups, REAL NEWS, and a not-phone
Are you using Amazon Spark? Have you joined a "group" for a page yet? Will you pay Facebook for news? And, last but not least: is Facebook developing a modular smartphone?
Read moreSocial: Why your company should be using Facebook Canvas!
Facebook Canvas is a very cool ad format. Different content blocks - containing any combination of photos, video, text, links, and other content formats - combine to form a unique, immersive brand experience. But what are the best ways to use it? And how can you use it to increase conversion?
Mallorie Rosenbluth, head of social media for Grubhub & Seamless, will discuss her successful use of Canvas, including the ability to retarget ads based on which parts of a Canvas ad a user interacted with (ooh, creepy! And useful!).
#MidweekMinute 7/19/17: Alexa, let's chat
Three major players are dipping their toes into new formats.
Read moreSocial: A Family that Means Business! Special Guest Robin Hayes and Eva Hayes of Lucky Bug Clothing!
Today on Social - Special guest Robin Hayes and Eva Hayes of Lucky Bug Clothing!
This family truly means business, and today on Social we got to discuss their marketing efforts, how they established their adorable brand, as well as how they implement ethical and sustainable business practices!
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