You know you need to work on your “SEO” - but do you know what it even is?
Read more#MidweekMinute 5/1/19
Facebook moves towards more small-group and one-on-one communciations; Instagram adds Story features; Twitter signs video contracts; LinkedIn hooks up freelancers.
Read moreFAQ: Is Facebook dead?
Is anyone still on Facebook?
(Spoiler alert: I am… and so are loads of people who claim not to be!)
Read more#MidweekMinute 4/25/19 (just past midweek...)
A day late… and WAY TOO MUCH news!
Basically, everyone’s making tweaks to their layouts and ads…
FAQ: Must I advertise on social?
Is “organic” dead on social media?
Read more#MidweekMinute: App Tweaks
Facebook’s playing with swipeable hybrid interfaces & Messenger reabsorption; Insta cracks down on buttcracks; “twttr” (yes) also plays with swipes, and goes darker; I give LinkedIn’s newest feature an “angry face” emoji.
FAQ: Getting active on LinkedIn
LinkedIn intimidates some people and bores others - but it’s become a pretty dynamic networking hub that you shouldn’t miss.
Read moreFAQ: Should I use a Group or a Page?
Facebook Groups - are they right for you?
Read moreFAQ: Do I still need a website?
Social media, websites - do you really need both?
Read moreConnecting IRL: #LinkedInLocal White Plains
I co-hosted my first #LinkedInLocal - and I’m going to do it again!
Read moreSocial: Brian Wallace on #LinkedInLocal
A discussion of #LinkedInLocal networking events with Brian Wallace of NowSourcing.
Read moreFAQ: Do I have to be on social media?
Short answer: yes.
Read moreFAQ: How often should I post?
Don’t listen to the statistics - post frequency is NOT one-size-fits-all.
Read moreATOMIC = Small, but Mighty
Photo: Christine Gritmon
I go to a lot of conferences. #ATOMICON19 was truly something special.
Read moreFAQ: Which platforms should I be on?
You don’t need to be on ALL THE THINGS.
Read moreFAQ: Hiring out social
Should you hire somebody else to manage your social media platforms?
Read moreBAREing Our Inhibitions with Susan Hyatt
Lessons in empowerment from coach Susan Hyatt at the NYC launch party for her new book, “BARE.”
Read moreFAQ: Followers
Social returns, with two of my faves!
SOCIAL is back! Julie & Jen of DepICT Media discuss how small, local businesses can turn last year’s Facebookpocalypse algorithm change to their advantage. Also, Wendy’s, because Wendy’s.
Read more#MidweekMinute 5/16/18: take a break
Facebook cryptocurrency (maybe); FB bans 200 data-trolling apps; FB Live multi-stream & rewind; India-first FB Story features; Instagram emoji slider & unreleased "Time Spent" metric; YouTube "take a break" feature & Android voice remote; Snapchat re-redesign; Twitter troll traps; LinkedIn sizes you up.
Read more